What are the benefits of eNewsletter

• Save Money: Direct mail and print ads are expensive and often have a low return on investment. Electronic newsletters cost far less and can be significantly more effective.
  
• Proven Response Rate: With direct mail (a sales letter or other printed item sent via postal mail), you are lucky if you get a 5% response rate. The industry average for electronic marketing is a 25% open rate and many of our clients consistently receive rates as high as 48%.
  
• Promotes Your Business with Existing Customers: It costs far less to up-sell to existing customers than it costs to acquire new customers. A newsletter allows you to maintain communications with your customer base and promote your products and services on an ongoing basis.
  
• Generates New Business Leads: We provide you with code for your website so that visitors can easily sign up to receive your publication. When a prospect visits your website and opts to receive your electronic newsletter, your newsletter can convert that lead into a sale.
  
• Shortens Sales Cycles: Industry standards indicate that consumers must be exposed to a product an average of 6 to 8 times before making a decision to buy. An electronic newsletter allows you to get repeat exposure with your customers on a regular basis, ultimately improving your sales process.
  
• Builds Customer Loyalty: Studies show that an effective newsletter can bond the reader with the company. By providing quality content in your electronic newsletter, you add value for your customers and build loyalty that can last a lifetime.
  
• Improves Professional Image: A professional newsletter elevates your business image and gives you an edge over the competition.
  
• Increases Revenues: A strong call to action along with a special offer, discount or sale gives newsletter readers incentive to make an immediate purchase.
  
• Creates Immediate Results: E-mail marketing is timely. You can publicize events, promote new products and services and announce special sales.
  
• Provides Ongoing E-mail Marketing Opportunities: Your database of subscriber e-mail addresses can be used for all kinds of promotional purposes. We offer optional single-page e-mail blasts that allow you to promote events, products, services and much more in addition to your regular newsletter!

But, who has time? We know you’re busy! And, we know how challenging it is to publish an informative, educational and entertaining newsletter. Not to mention, getting it out consistently month after month after month. That’s why we’re here – to help you stay in contact with your company’s most valuable asset – your customers.

LEAP’s efficient email marketing systems deliver a cost effective, high quality means of making – and keeping – contact with your current and potential customers and presents an extraordinary opportunity to boost your visibility and sales.